Social media is used as a method of communication. When you have interaction on social media it is an opportunity to show the public your customer service level and enrich the relationships with your customers. Communication with your customers is important and when other people on social media see how you react to a post by someone else post it assist in converting them from a prospect to a customer.
The more visibility you have on social media, the more opportunity you will have to Increase your inbound traffic. Without social media, your inbound traffic is limited to people already familiar with your brand or people that are searching for keywords that fit your brand. With every post, you create another path that leads back to your website as well as another path to convert more customers.
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